Maslow's theory of needs.

Maslows Theory of needs is a physiology theory on the needs of the human. The rank from the basics of physiological needs just as breathing food water etc, onto safety, love and belonging, Esteem and Self actualization. This Theory suggests that media products don't range very high the mindset of the human being. To maximise the sale of a magazine it is important it appeals to to some of the theory's Maslows theory states. The best way of doing this is to appeal it to the belonging nature of a human by using graphical, visual and textual suggestions that the information within the magazine will allow a sense of bonding and interaction with other human beings. The magazine needs to contain facutal information to appeal to the audience as the craving for understanding information is also a need stated.

Uses and gratifications
Is a popular approach to understanding mass communications. In theories it focuses on the consumer and audiences meaning what 'What people do with media' . This suggests that a audience are not passive to the effects of a Media item but rather that they are active in interpreting media products in incorporating them into their lives. This theory will also suggest that the audience make the conscious choice of what media products will meet their needs. The theory suggest that people use media products to fulfill certain gratifications they may feel the need to acquire.

If we base the production of our media product around this theory then we can see that our media product will need to stand out from the rest while still following conventions of typical music magazines in order to maximise its potential sales to the potential target audience. As the audience is going to be making a active decision about whether this media product is going to be essential in their life the magazine is going to need to be eye catching and containing factual information that will interest the audience on knowledge they well they can incorporate into their own lives or use to broaden their knowledge and associate with the feeling of belonging mentioned in Maslows theory.